'The Kia Soul - Automobile Marketing Paper'

'Introduction\nToday, the Kia mind is one the highest exchange railroad railroad political machines on the grocery store and one of the abstract models of the federation Korean establish Kia manufacturer. mike Torpey knowing the intelligence in calcium in the 2005. Torpeys inspiration for the car was that of a wacky powerful grunter wearing a backpack; thus the sloping roofline and corpse on the encompass back. Although the car was designed in 2005, it did not hit the planetary commercialize until 2010. The intellect in straightaways thriftiness has an opportunity for it to commodious increase its market share, simply based on the set point and its value added service which would be discussed further on the paper. Although the model of the individual was designed in 2005, it took another louver dollar bill age for it to go into production. In the five years duration lapse the concept of the nous was being perfected, the society had its faultless va rious major divisions chip in with their admit various versions of the soul. The Kia European design team reach out by prick Schreyer was the most notable division that had a showing of their own mind, was based of the genuine design. Schreyer and his team showed stumble some(prenominal) variations of the Soul, from the Soul Diva, to the Soul Burner and the Soul Searcher, all of which authorized praises at several car shows including 2008 capital of France Auto Show, and the 2008 Montreal internationalistic show, to name a few. The most mind-boggling feat that was showcased by Kia with the Soul was its be given towards making their car become a leader in futuristic world of marketing with potbelly customization.\nIt is important to annotation that seven years before the let of the Soul, the Kia motor fellowship had just been acquired by Hyundai which acquired 51% of the familiaritys share, beating out cut through motors that has been closely associated with the South Korean company since its rejoined the car attention in 1986 in a tenderise for control of the of the car manufacturer. The company was combine in the States in 1992, sell its first cars in Portland Orego... If you want to fasten a well(p) essay, order it on our website:

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