Prestcom

Anna AvdeykoCommunication Among CulturesVeronika ZavrelovaJan 7, 2008PRESTCOM AnalysisCultural Analysis of the Czechoslovakian RepublicIn today?s stinting environment, world-wide entrust line has its own advantages and disadvantages. When expanding business oversees, companies have to be apprised of social, heathenish, legal, economic, semipolitical and technological factors. Before launching a overlap into a foreign market, the company has to observe and acknowledge proper(postnominal) differences in that contingent market and its main(prenominal) target audiences. Upon accomplishment of heathen compend the company should design its market strategies in a personal manner that suits foreign market?s involve and wants. This base testament discuss the economic environment and ethnical climate for the Czech Republic, in order to find issue possible economic and/or social barriers before go-ahead new Russian based tea shop prerogative in Prague. The main purpose of this depth psychology is to recognize and crystallize the risks related to ethnical/economic differences. The interest analysis of heathen differences will be based on concept of Hosfsted?s cultural dimensions. Hofsted cultural dimension identifies four different levels that open fire be used to describe national cultures. The concept includes following levels, spring blank, Individualism versus Collectivism, Masculinity versus Femininity, Uncertainty Avoidance. Apart from cultural differences the paper will also focus on plan analysis of political, economic, and regulatory policies concerning business environment in the Czech Republic.

The low gear ! dimension in Hofstede theory is power surpass which ?measures the completion to which the unequal distribution of power in organizations and institutions is genuine? (Heuhemer, genus Silvia et al). According to Hofstede cultural dimension the Power Distance power for the Czech Republic is 35, which suggest that is a set virtually power country (Greert Hofsted Cultural Dimensions). Russian work values, on the other hand, characterised by high Power Distance. This suggests that Russians have higier egregious profit margin toward inequalities in the work place environment (Ardichvili, Alexander). Thus, running business in... If you want to get a bountiful essay, order it on our website: OrderCustomPaper.com

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