Executive Summary ships company capital of South Carolina/HCA wellness fretting batch Company Founders Richard Scott and Richard rainwater Business The company was a for-profit organization and the largest hospital alliance in the world. Business Start- up bes Scott and Rainwater each put up $125,000 and financed the purchase with $65 million from Citicorp. The Market The companys marketing programme cost was an ambitious $100 million per fiscal category or more. The advertising campaigns were aggressive and saw no boundaries assail the competition. The Competition capital of South Carolina/HCA competed with small or large hospitals, corporation based not-for-profit hospitals, clinics and health care centers. Product/Services They provided super overpriced health care and serviced anyone, anybody or anything that could result in a profit. Competitive Advantage beingness larger than bread and butter and charging so much higher(prenominal) in a higher plac e the competition. Risk/Opportunity What risk? We are unvanquishable! The companys motto was, The opportunity to rip you glowering is right off. The Companys Downfall Thinking they could discriminate from the government and the taxpayer but could never be caught. The Punishment One- fair the largest healthcare fraud case in the United States account and Two- An investigation that settled at a net demo of $1.7 billion dollars.
Columbia/HCA health care Corporation: The Beginning The Healthcare Company started in 1987; Richard Scott teamed up with Richard Rainwater to shit t he Columbia Healthcare Corporation. At the t! ime, the 34-year-old Scott was a graduate of two the University of second and Southern Methodist University Law School; Rainwater was a Fort Worth financier, a self-made billionaire. In kinsfolk 1993, Columbia merged with Galen Health Care, which had earlier been spun off from Humana. It now owned 99 hospitals in the USA and internationally. It expand its policy of selling ownership stakes to physicians in instal to compel them to the...If you want to get a full essay, erect it on our website: OrderCustomPaper.com
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