Good Cause, Bad Ads? by A. Roy Between 1997-2002, the federal administration has paid almost a billion dollars in taxpayer currency on advertising that was aimed at kids to dissuade them from using drugs without much(prenominal) success. Should tattle back provide more(prenominal) funding for much(prenominal) rides? If so, how should the spick-and-span campaign be designed? How Do You Get Your cognitive subject field Across? The U.S. Federal Government spent $929 million of taxpayer notes on advertising between 1997 and 2002 to discourage kids from using drugs. However, a floor commissi matchlessd by the White House bureau of National drug Control Policy recently reason that there was no evidence that the ads had an effect on spring chicken and incomplete did marijuana use drop during that time frame. On the contrary, around of the 12 to 13 year olds surveyed for the study verbalize that they were more inclined to smoke marijuana after observation these ads . there were more than 212 TV commercials broadcasted in both side of nerve centre and Spanish during shows that are popular with teens (e.g. MTV, sitcoms, and professional wrestling), and featured celebrities much(prenominal) as Dixie Chicks and Mary J. Blige. The campaign was developed by some of the best agencies from Madison Avenue, and was considered a novel measurement in public health advertising because it was directly aimed at kids.
Moreover, it was supposed to have created a double impact since recounting had recently enacted a law requiring TV networks, and all otherwise media to match (for free) each ad purchase. One 30-second spot, for ! example, called Drawing, implied that hobbies such as drawing could deliver a natural high. Another mavin used fear appeal by showing snap-shots of a model posing as a doped-up addict be wasted away to death. No Skill begins with some supernatural bongs as background music, while a boy asks, You gonna great deal with that weed again? as young kids shoot basketball game and a stoned young boy shows up at a track meet. Finally, Friends takes a less direct access by showing a birthday party with the voice...If you sine qua non to get a full essay, order it on our website: OrderCustomPaper.com
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